AI Insights · Timothy · April 2025
Top Drawing & Coloring Apps on iOS in the US: Q1 2025 Performance
Explore the performance trends of the top 5 drawing and coloring apps on iOS in the US during Q1 2025, with insights from Sensor Tower.
The first quarter of 2025 saw interesting performance trends among the top drawing and coloring apps on the iOS platform in the United States. Here, we delve into the weekly metrics for the top 5 apps, as reported by Sensor Tower.
Color Pop AI - Coloring Book by MWM showed a consistent revenue stream, peaking at nearly $192K in mid-March. Downloads reached a high of approximately 168K at the start of January, with active users climbing from 201K to a peak of 223K in early March.
Color by Number：Coloring Games from Wildlife Studios maintained steady revenue around $100K throughout the quarter. Downloads started strong at 99K but gradually decreased to about 57K by the end of March. Active user numbers declined from 517K to 254K over the same period.
Coloring Games for Kids 2-6! by IDZ Digital Private Limited had a revenue peak of $94K in early January, with a stable download trend around 25K. Active users remained consistent, hovering around 260K.
Adult Coloring Book - Pigment from Pixite Inc. experienced a decline in revenue, starting at $91K and settling at $63K by the end of March. Downloads mirrored this trend, decreasing from 68K to 27K. Active users saw a decrease from 95K to 62K.
Lastly, Disney Coloring World by StoryToys Limited showed a revenue decline from $83K to $57K, with downloads decreasing from 37K to 14K. Active users started at 56K, dropping to 35K by the end of the quarter.
For more detailed insights and further analysis, visit Sensor Tower's platform.
